The headline and sub-headline work together to form a strong value proposition.
A question headline engages the reader by speaking directly to them.
Start by thinking about your customer’s specific goal, and turn that goal into a headline.
A non-hyperlinked logo won’t allow visitors to leave the page.
Authority badges tout the accolades of the program.
Uses a video.
Capitalizes on video in its hero section.
The image gives an inside look into what using the product is actually like.
Images humanize the presenters.
Titles of the presenters showcase their expertise.
A short form makes converting on this page easy.
4 fields maximum.
Form is placed high up on the page.
Everything above the fold is designed to direct you to the opt-in form.
The best thing about the form is that it only asks for one piece of information, an email, making it as easy as possible to sign up.
Vanishing gray labels within form fields have the potential to annoy and confuse prospects, research shows.
Color should stand out.
Call to Action Button
CTA button color contrasts with the background, making the button more visible to visitors.
The CTA button copy is tailored to the offer.
The word “now” in the CTA takes advantage of visitors’ desire for instant gratification. If you click the button, you get to the discount immediately.
Cooperative calls to action work together to convert the visitor.
CTA is written in first person.
A countdown timer leverages scarcity.
The opt-in box is unchecked, which will allow visitors to choose for themselves if they want to receive additional content, and not just selected by default.
Places call-to-action right above the fold.
Minimalist design makes "get started" button stand out.
Not ‘Download’ or ‘Submit’.
The copy is friendly and personable, saying “Let’s stay in touch” instead of a bland subscribe to my newsletter.
Text / Copy
Highlights the 3 biggest reasons to convert.
Bolded letters create a visual hierarchy drawing attention to important phrases.
Leads with a clear and concise value proposition so you know exactly what you're getting.
The copy is optimized for readability in small chunks.
Minimal, skimmable text makes getting through this page easy.
Bulleted copy quickly communicates the benefits of the offer.
Text above the form lets the visitor know exactly what they need to do to convert.
The word “Free” emphasizes the no-cost nature of the offer.
The text “Get started in less than 10 minutes” emphasizes an instant solution, which we as an impatient collective are all drawn to.
The copy teases the content of the guide.
Recommends additional content.
Customer-centric user advantages.
Left-aligned to increase readability.
Social proof at the bottom of the page boosts prospect trust.
A testimonial from a happy customer strengthens the credibility of this offer.
Sleek and modern design that makes the brand look professional and established.
No outbound links.
If you’re offering something for free, let prospects know in bold letters, in your headline, your copy, and your CTA.
Keep the important part above the fold.
Bold, on-brand use of color.
Make great use of contrast, but in color and clarity.
The fine print should go here. If you actually take the time to read it, you realize that there’s nothing fishy going on here. But the problem is, not everyone will. They’ll see fine print and assume there’s a catch to this. Leave it italicized and make it bigger so visitors can read it.
A minimalistic footer doesn’t distract prospects from converting with links to other pages or social accounts.